Bluecrux | Beyond Sales Forecasting: Building a Data-Driven Demand…

Speakers

Chantal Esterhuyse

Deputy General Manager Production Planning & Sales Operation Department at Kobelco
Fenne Van Eetvelde

Supply Chain and Operations Professional at Bluecrux

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For manufacturers selling through dealers, distributors, or regional sales organizations, demand is not always easy to read. Historical sales show part of the picture, but market shifts, dealer stock levels, seasonality, and long lead times can quickly change what customers actually need. To plan with confidence, teams need a clearer view of the market beyond sell-in data.

In this 30-minute webinar, Kobelco Construction Machinery will share how they are evolving their demand planning process together with Bluecrux and Anaplan. The session will explore how market intelligence, dealer input, and statistical forecasting can be brought together to improve forecast quality, support better decision-making, and give demand planners more time to focus on insights instead of manual consolidation.

Join us to hear a practical customer story from Kobelco and discover what a more market-driven approach to demand planning can look like for manufacturers with complex channels, high-value inventory, and changing market dynamics.

What's in it for you

Understand why historical sales data alone can distort the demand signal in dealer-based or distributor-led businesses.
Learn how external market intelligence, dealer input, and statistical forecasting can work together in one planning process.
Discover how Kobelco Construction Machinery is improving forecast quality and creating a more structured approach to demand planning.
Explore how demand planners can spend less time consolidating inputs and more time challenging assumptions and supporting decisions.
Get inspiration for building a more market-driven planning process in industries with long lead times, high-value inventory, and complex sales channels.

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Bluecrux recognized as a Leader in the Gartner® Magic Quadrant™ for Specialist Supply Chain Strategy, Planning and Operations

Bluecrux achieves SAP PartnerEdge Service accreditations to support customers on their SAP transformation journeys

Beyond Sales Forecasting: Building a data-driven Demand Planning Process

What's in it for you

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