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Maesa Supply Chain Transformation: Integrated Planning in Practice

9 Apr 2026

The customer

Maesa is a beauty incubator, that provides growing brands with a one-stop-solution for creation, development and  supply chain needs. They are also the leading supplier for private label beauty and fragrance products.

Challenges

  • Increased growth and shifting supply chain network not compatible with previous systems
  • Difficulty with financial reporting across systems
  • High Inventory due to difficulty in balancing cash, cost & service
  • Complex planning environment with a mix of turnkey and non-turnkey, and all manufacturing external
  • Desire to move away from manual planning

Solutions

  • Automated connection with demand planning on Anaplan & the ERP
  • Exception based distribution requirement planning highlighting out-of-stocks & high days of supply
  • Finished good requirements planning considering: Forecast consumption, open orders, inventory policies, minimum order quantities and lead time
  • Detailed planning for assembly items considering kitting activities
  • BOM explosion to derive raw material requirements planning & long lead time material visibility

Results

  • Fully integrated supply chain planning from demand through supply to execution
  • Robust alerting to enable an exception-based planning across locations and portfolios
  • Managed complexity while still allowing for flexibility and changes within the network
  • Accurate automated purchasing recommendations & placement that reduces manual work significantly
  • Ability to control inventory levels with adjustable safety stock and days of coverage
  • Automation of multi-levelled MOQs for cost savings

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