Bluecrux | Zoetis customer case: improving manufacturing data for IBP

The customer

Zoetis is the global leader in animal health, delivering a broad portfolio of medicines, vaccines, diagnostics, and technologies for livestock and companion animals.

With approximately 13,100 employees worldwide (2025), Zoetis operates across 45+ countries and 100+ markets, supporting global manufacturing, innovation, and customer operations at scale.

Challenges

Ensuring sustained IBP adoption and readiness while managing multiple parallel transformation initiatives.
Addressing change fatigue across manufacturing and planning teams.
Supporting users post-go-live as learning curves, data issues, and process complexity surfaced.
Balancing global standardization with local manufacturing realities and data maturity differences.

Solution

Bluecrux partnered with Zoetis to establish a global recipe template by:

Hypercare and extended post-go-live support to stabilize operations, resolve data and process issues, and build user confidence.
Targeted, role-based training and face-to-face bootcamps, proven to be significantly more effective than generic or remote training alone.
Phased rollout approach, allowing teams to absorb change incrementally and link IBP adoption to tangible business outcomes.
Deployment of digital enablers (e.g., IBP Chatbot, guided workflows, dashboards) to improve usability and decision efficiency, combined with continuous refinement based on real user feedback

Results

High levels of user onboarding and adoption, driven by hands-on training and sustained support.
Strong local buy-in, enabled by engaged super-users and manufacturing champions.
Clear evidence that early, practical training and continuous communication reduce change fatigue and accelerate value realization.
Improved data visibility and real-time decision support through integrated dashboards and AI-enabled tools.
Ongoing enhancements driven by continuous user engagement, reinforcing IBP as a trusted planning and execution capability rather than a one-time transformation.

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Bluecrux recognized as a Leader in the Gartner® Magic Quadrant™ for Specialist Supply Chain Strategy, Planning and Operations

Bluecrux achieves SAP PartnerEdge Service accreditations to support customers on their SAP transformation journeys

Achieving Scalable, High-Quality Data Delivery (Manufacturing) for IBP at Zoetis

The customer

Challenges

Solution

Results

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