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Driving Innovation: Bridgestone’s Seamless Shift to SAP S/4HANA

10 Jun 2025

The customer

Bridgestone is a global leader in premium tires and sustainable mobility solutions. The company operates across 35 countries, employing over 14,000 people. With a vast network of 13 tire plants, a major R&D center, and numerous retail touchpoints, Bridgestone is committed to delivering innovative and efficient mobility solutions.

Challenges

  • Legacy System Limitations: Bridgestone’s existing SAP system was approaching its end-of-life, calling for an upgrade before 2027 to avoid unsupported operations
  • Operational Silos: Multiple legacy systems across 26 countries led to fragmented processes and data silos, hindering efficiency and scalability
  • Data Quality Issues: Outdated systems resulted in data quality and integration challenges, complicating the migration process

Solution

  • Strategic Partnership with Bluecrux: Bridgestone teamed up with Bluecrux to ensure a smooth SAP S/4HANA transition through expert supply chain support
  • Hands-On Support: Bluecrux provided on-site hypercare teams at 20 locations, monitoring the integration process and addressing issues promptly
  • Data-First Approach: To address data challenges, Bridgestone partnered with a global SAP implementation partner, implementing a Data First strategy to enhance data quality and governance

Results

  • Successful Go-Live: With over 3,800 end users across 9 manufacturing sites and 8 sales regions

  • Process Harmonization: The new ERP system enabled process harmonization across the organization, improving supply chain visibility and financial reporting

  • Enhanced Data Accuracy: Partnering with a global SAP expert led to a 90% improvement in migrated master data accuracy and a 0.001% variance in inventory reconciliation

  • Foundation for Future Initiatives: Bridgestone is equipped to better respond to market demands and supports future digital transformation projects
Their expertise in supply chain processes and hands-on approach, ensured a seamless transition to SAP S/4HANA across our global operations. We’re grateful for the Bluecrux team’s dedication and proactive support through hypercare, helping us reach our goals.

Donald Connally, Program Manager

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