Brand & Communications Manager
- Experience: Experienced
- Contract: Permanent contract
- Location: Aalst or Mechelen, Belgium
Our company:
Bluecrux is a fast-growing consulting & technology company, headquartered in Belgium and globally active. We are the market leader in supply chain consultancy, and we have two innovative SaaS products (Binocs & Axon), both of which are developed in-house. We grow fast and we have the ambition to continue along this growth path in the coming year(s). Our mission is to further develop our position as a global specialist leader, and to build upon our strong growing brand.
We are looking for a passionate and experienced Brand & Communication Manager. More specifically, we are looking for a strategic thinker with a creative flair, capable of driving brand awareness and engagement in the B2B sector.
Your role:
- You will develop and implement a comprehensive brand strategy that aligns with Bluecrux’s mission, vision, and business objectives.
- You will translate our brand identity across all business units and in all layers of the organization.
- You will oversee the creation and execution of (internal & external) brand campaigns across multiple channels, including digital, social media, events, and traditional media.
- You will oversee all corporate communication initiatives, ensuring consistent messaging and brand voice across all channels.
- You will manage public relations (PR) campaigns, including media relations and press releases.
- You will develop and maintain strong relationships with key media outlets, industry influencers, and stakeholders to enhance brand visibility and reputation.
- You will lead market research efforts to understand industry trends, customer insights, best practices, and competitive landscape, using this data to enhance the brand & communication strategy.
- You will manage employer branding initiatives and campaigns, resulting in driving our strong employer brand forward
- You will foster a culture of creativity and innovation within the brand team, encouraging new ideas and approaches to branding.
- You will coach & manage a brand team (Event Mgr., Designer & Brand Associate), fostering a collaborative and high-performing team environment
- You will work closely with the broader marketing-, product-, sales- & consulting teams to ensure a cohesive and compelling brand presence that resonates with our target audience
Your skills:
- You hold a (Master’s) degree in Marketing, Communications, Business, or a related field.
- You have a minimum of 5-7 years of experience in brand management, marketing, or related roles, preferably in the B2B sector or technology industry.
- You have a proven record of accomplishment in developing and executing successful brand & communication strategies and campaigns
- You don’t have to be an expert in our core business, but we see a genuine interest in the supply chain industry, consulting & SaaS solutions as crucial for this role.
- You have excellent communication, presentation, and interpersonal skills
- You can think strategically while managing daily operational details
- You have a creative mindset with a keen eye for design and detail
- You have strong leadership skills with the ability to inspire and motivate a team.
- You blend in smoothly with our company values: move fast, dig deep, own it, be kind, and come together.
- Oh, and of course, you are fluent/proficient in English, our internal and external language.
What we offer:
- The chance to make a significant impact on the growth and success of Bluecrux.
- You become part of a highly motivated (10-person) marketing team in a thriving but relaxed atmosphere, where a portion of fun is never far away.
- You will get the possibility to follow job-related interesting training (Udemy, Marketing training, HubSpot certificate, …)
- You will work from our awesome brand-new offices in Aalst & Mechelen but within a flexible work environment where remote work is possible.
- Team events & fun such as a yearly Bluecrux weekend, last Friday meetings with drinks, teambuilding & sports activities…
- A competitive salary package, including a fully electric company car, net allowances, a smartphone with a phone subscription, and other benefits (such as a fridge full of drinks & healthy snacks).