Building the road towards a customer focused supply chain


Based on detailed time & motion studies, we helped a tire manufacturer company to define the future roles and FTE’s in customer service, planning and operations, focused on providing differentiated customer service.

Client Profile

Leading tire manufacturing company covering 85% of their business in tires, and 15% in the Diversified Products segment.


Our client’s organization was going through a full transformation journey. In order to achieve the necessary business results within supply chain, key challenge was to redefine a clear organisational structure and  align it over the different European regions. Next, our mission was to stimulate the organisation to take ownership to implement the necessary organisation changes.


Our experience in defining supply chain organisation allowed us to fastly set up a clear organisational model. We highly contributed aligning the different stakeholders towards this new organisational model. Next via a time and motion study – detailed analysis was done on time spent over the different activities the organisation was executing. Taking into account the future direction of differentiated customer service (wholesalers/retailers), a detailed FTE impact analysis on the different departments was derived. This was then translated into new job profiles, and an implementable action plan. Finally, bluecrux set up development benchmarks and KPI which helped to support the action plan implementation.


  • Set up of a smooth shift to the new demand & supply processes through the all organization
  • Delivery of a clear overview of AS IS workload per activity for each role and competence
  • Concrete action plan to finish implementation

Take the next step

Anneleen Tronquo
+32 473 57 38 68