Moving from a product towards a 'cinema as a service' business


A world-leading company specializing in visualization solutions for the entertainment industry.


  • Strategy and rollout of a clear positioning in the market
  • Clear ambitions and goals: value for the customer
  • Servitization: Implementation path of entering new business ‘as a service’


Bluecrux supported the start-up of the new joint venture as a spin-off by developing a strategy and general operating model to, secure base business (product sales) and start the servitization journey to deliver cinema as a service.


Clear mission and vision statement

Service business model growth ambitions: increasing service revenue with 30%/year

Formalized SLA's between all parties in the joint venture

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